Entrepreneurs are very creative – that’s a fact! Thought travels at 24 billion miles per second and we seem to have an idea a minute. So what’s the problem, you ask? Creative people tend to have issues with staying focused. So, here is an acronym that every entrepreneur would do well to burn into their brain:
FOCUS:
F = Follow
O = One
C = Course
U = Until
S = Successful
Follow one course until successful.
Lots of your ideas may be profitable and possibly even make a great impact in the world, it’s true. Unfortunately, without the ability to focus, not one single idea will grow to become successful.
The good news is, if you focus on one thing long enough, you will figure it out. Constantly working and testing will ensure that you reach the key that works for you!
Here are a few key ideas to keep you on point:
1. Create a vision of what business will look like when it’s successful. Put samples or mock ups of your products on walls. Make a vision board of what you’re working to achieve.
2. Put your opportunity blinders on. Make a commitment to yourself not to jump on any more “bright shiny objects” that come along. There are many more great opportunities out there than you can ever possibly take advantage of. Remember the power of F.O.C.U.S. if you really want to succeed.
3. Create a two year plan with milestones and convert into a timeline that visually shows the milestones. Put it on your wall. In my experience, most people resist planning. Planning is not an administrative task. It is one of the highest level activities you will ever engage in.
Your plan will may change. Yet doing the thinking to create one as best you can, establishing milestones and benchmarks and making all of this visible in a visual format, will make a huge difference in the odds of your being successful.
4. Hire a business coach. This will return 10x and help you stay on course. Until you’re successful, make sure you stay away from messages like this one:
“I thought that you offered a lot of value today, on several different levels. It is helpful for me just (!) to have the structure of the calls, and the list of what I’m working on, you have GOOD ideas (and a quick mind, I LOVE THAT), and are good on details, like the verbiage on the postcard, and those things are all valuable. I appreciate you!!”
5. Tell everyone you know what business you’re in and what your goals are. There’s nothing like the pressure of other people’s expectations to help you stay true to them!
Remember as a child how you could burn a leaf by focusing the sunlight through a magnifying glass? Keep that kind of focus and you WILL be successful.
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